riri by Lily Founded by Lily, "imagined" by riri, Riri in Korean, Lily in English. Both names together reflect who she is. Born and raised in Seoul, South Korea, she values the traditional elements of her culture and connecting this heritage to her style of fashion together with the characters she embraced as having lived in different cities like Honolulu, LA, NYC and London. Her vision is to create a fashionable and practical collection of limited "pieces" to match daily lifestyles; the city, the park, the restaurants, the beach, and so on. The round logo symbolizes Taeguk" that is Yin and Yang, the origin of all things as represented by the Korean national flag, and Lily herself, who embraces her values of her origins into the world.